Background //
AllGood is an emerging granola bar brand that distinguishes itself by incorporating spent barley from breweries into its products. In a competitive and expanding market, AllGood is seeking to establish a unique identity and communicate its sustainable practices to consumers.
Challenge //
The primary challenge was to leverage AllGood's unique use of spent barley by educating consumers about the concept of spent grains to highlight AllGood's commitment to sustainability and drive brand growth.
Opportunity //
By revamping the brand's identity and online presence, there was an opportunity to inform consumers about the product's circular design and the benefits of using spent grains.
Solution //
Logo Update: The original logo's sprigs of grain were repurposed to create a more readable, scalable, and welcoming design, symbolizing growth and potential.
