The Brief //
Work with senior creatives to concept & produce a product launch campaign utilizing recently established brand guidelines to cement Logitech as a front-runner & authority in gaming & gaming peripherals.
My Role //
To establish the visual language of this campaign, I worked to create a comprehensive library of references to explain our concepts visually. Produced with creative houses Buck and South Music, I provided detailed notes throughout the producing & editing process.
Outcome //
We wanted to marry the technical prowess of previous Logitech product launches with the visual chaos of "MinMaxxing" as a platform. This project grew from a straightforward product launch into a campaign establishing a visual identity for the future of Logitech G.