LeeAnn Dancy

Process //

1. Research and Planning:
   Understanding the brand identities of both UPS and Awake NY was crucial to the success of this launch. This involved analyzing their previous collections, target audiences, and the aesthetic Angelo Baque aimed to achieve with this collection.

1. Wireframing:
   Using Figma, initial wireframes were created to map out the user journey, ensuring intuitive navigation and a seamless shopping experience.
2. Design Development:
   Incorporating brand elements from both parties, the design was developed to reflect a cohesive aesthetic. High-fidelity mockups were created in Photoshop and Illustrator, focusing on visual appeal and user engagement.
3. Responsive Design:
   Ensuring the website's functionality across various devices was paramount. Designs were tested and optimized for different screen sizes and platforms to provide a consistent user experience.
4. Developer Handoff:
   Comprehensive design specifications and assets were prepared for a smooth transition to the development team, ensuring the final product remained true to the design vision. I worked with the developers to ensure that all photos were linked correctly, prices were accurate, and all necessary content was included.

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