Background //
As third spaces continue to disappear, opportunities for people to form strong in-person connections have diminished. Despite the normalization of online dating, many individuals feel uneasy meeting someone in person for the first time. This raises the question: How can Hinge facilitate safer and more enjoyable first dates for its users?
Opportunity //
By alleviating the stress associated with first dates by integrating the ability to pre-plan dates within the app, and providing a secure location managed directly by Hinge so the transition from online sparks to in-person flames is easier.
Solution //
The proposed solution, "Hinge Spark," is a Hinge-sponsored first date experience focused on fostering genuine human connections. It offers a safe, comfortable environment where users can enjoy themselves without the typical anxieties associated with first meetings.
